RIP Flip Video Camera

(MASHABLE)   The popular Flip video camera is no more, with Cisco announcing Tuesday it “will exit aspects of its consumer businesses,” which includes shutting down the Flip.

In a statement, Cisco says that it is realigning its consumer businesses to “support four of its five key company priorities.” On the subject of the Flip, Cisco says it will “close down the Flip business and support current FlipShare customers and partners with a transition plan.”

Cisco purchased Flip maker Pure Digital for $590 million in 2009. At the time, the move struck some as odd, but the potential of a Wi-Fi enabled Flip made some sense. Sort of.

Such a product has never materialized (even if FCC reports do indicate such a device exists). Meanwhile, the allure of the Flip — low cost video that can easily be uploaded to websites like Facebook or YouTube — was superseded by video cameras built into smartphones. In addition to the video being as good (if not better) on modern smartphones, phones have a built-in data connection and can upload video directly to the web — no computer required.

It looks like the Flip was simply an intermediary product. Much like the netbook, which has been largely usurped by lower-cost full laptops and tablets like the iPad, the Flip was simply a product that disrupted markets before moving aside for a true successor.

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