Nokia Faked Its New Lumia 920 PureView Ad


()   Earlier today, Nokia announced Lumia 920, which comes with PureView, the same technology which received a decent response for 41 MP Nokia 808  device. During its press event, Nokia gave a look at the new PureView’s main feature: optical image stabilization (OIS). The idea behind this new feature is that it stabilizes the video you’re recording, giving you a more professional look instead of the amateur shaky-cam effect. To demonstrate this technology, Nokia played an impressive ad which show cases a side by side comparison of the video shot without OIS and with OIS. Obviously, the video shot without OIS doesn’t look very good, whereas the video shot with OIS activated looks excellent. Strangely, Nokia faked this PureView ad!

Its been revealed that the ad was not shot using the Lumia 920 and Nokia admitted in an official blog post.

According to Nokia, initial PureView model was focused on the problem of digital zoom and perfect details. Phase two of development focuses on low light performance, and adds more practical features that will allow more camera phone users to take better pictures. Watch the original ad below to feel the technology:

Here is how Nokia faked its ad.

If you go to 0.27 part of the video, we see the reflection of a white van keeping pace with the girl in one of the trailer’s windows. Here is the screenshot below to see for yourself:


Also, if you go to 0:48 of the video, you can clearly see the DSLR shadow which is hooked up to the swing.

The Verge discovered first that this ad was all fake and was not shot using the Lumia 920. It says –

As you can see in the video and photo above, there’s a curious reflection in the window of the trailer in the background. It’s not a young man riding his bicycle alongside the cheerful model, but instead a big white van with a lighting rig and a cameraman standing in the doorway — with what appears to be a large camera rig. Whatever he’s holding, we can reasonably agree it’s not a Lumia 920.

Later, Nokia admitted that the video was not shot using the Lumia 920 in its blog by posting a note at the end of the post:

The Lumia 920 pictures in this post were taken using prototype hardware and software, and then reduced dramatically in size. In addition, the OIS video, above, was not shot using the Lumia 920. 

The point is average Jo would think that it was shot on the Lumia. Whatever it may be, and despite the mistake happened, Nokia’s PureView technology may does what the company is claiming so far, may be up to some extent if not all shown in the deceptive demonstrations.  What’s your take on this whole thing?

Bonus: Animated gif of the busted clip!


3 Responses to Nokia Faked Its New Lumia 920 PureView Ad

  • If the Main Stream Media lies to us every day on behalf of their corporate sponsors, why would we be surprised that those corporate sponsors are the source of the lies? I miss those old Joe Isuzu ads; at least then you knew they were lying and it was funny as hell. Now it’s just out and out lying.

  • "American President John F. Kennedy set a goal in May 1961, when he made the following famous speech. ‘I believe that this nation should commit itself. To achieving the goal, before this decade is out, of landing a man on the Moon and returning him safely to the Earth. No single space project in this period will be more impressive to mankind or more important for the long range exploration of Space.’ It was just eight years later in 1969, that man finally left Earth and set foot on the Moon… Or so we have been led to believe."
    Another Fake and dumb Americans couldn’t tell the differance of a planet earth’s desert from apple pie crust. Even Sept 11 2001 attacks were Arab fakes :^(

  • Now if we could just get the cameramen who film the Jason Bourne movies to use this technology, I wouldn’t get motion sickness while watching.

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