Marines change recruiting pitch to include humanitarian missions

 

(LA TIMES)   After a decade of war in Iraq and Afghanistan, the Marine Corps is tweaking its recruiting pitch to emphasize not just combat prowess but also the Marines’ involvement in humanitarian missions.

A new 60-second television commercial, “Toward the Sounds of Chaos,” is set to make its debut onESPN during Saturday’s Big 12 championship basketball game. A shortened version will be shown in theaters. Similarly themed materials will be deployed to social media sites and recruiters’ offices.

Filmed at Camp Pendleton near San Diego, the commercial reinforces the Marines’ image as a fighting force ready to confront  America’s enemies  “at a moment’s notice.” But it also subtly suggests that the Marines are equally ready to help when disaster, natural or man-made, strikes.

The U.S. Marine Corps is reaching out to a new breed of potential recruits by emphasizing the humanitarian aspect of its mission. Shown here is an image from a new ad. (U.S. Marine Corps)

The same message is delivered more overtly on the Marine Corps website, which includes mini-videos of Marines in earthquake-stricken Haiti and tsunami-ravaged Japan. (There’s also a video of Marines fighting Taliban in Afghanistan.)

The television commercial and other materials are the result of polling and research done by advertising firms that produce the Marine Corps’ recruiting materials: J. Walter Thompson and Hill-Knowlton Strategies, both headquartered in New York. The Marine Corps has an annual advertising budget of approximately $100 million.

The Marines found that the patriotic lure of joining a military force that prides itself on being “first to fight” remains strong among a segment of American youth.

But a second philosophy has emerged among young people who admire the U.S. military but are equally attracted to the chance to be involved in humanitarian missions as they are the chance to fight against terrorists.  Emphasizing the humanitarian missions could persuade those potential recruits to choose the Marine Corps rather than college, Marine leaders hope.

The new commercial  is meant to emphasize to the target audience — young people from 17 to 24 years old — that “it is going to be a chaotic future with a lot of unknowns,” said Brig. Gen. Joseph Osterman, commanding general for the Marine Corps Recruiting Command.

“As we wind down in Afghanistan,” Osterman said, “we want to answer the question:  ‘Is the Marine Corps still an exciting place to be?’ The answer is obviously yes.”

Marines are seen hurrying ashore from landing craft as Marine jets and helicopters soar overhead. Screaming can be heard, including a woman calling for help. In the background is a dark cloud, symbolizing the unknown, said Marshall Lauck, director of the Marine account at J. Walter Thompson.

“When the time comes, we’re the first to move toward the sound of tyranny, injustice and despair,” says the narrator. Trucks with boxes labeled “AID” come off landing craft and are rapidly driven inland.

While the scenario in the commercial is scripted — including the dark smoke and screaming — the people are authentic.

“All Marines, no actors,” Lauck said.

http://www.latimes.com/news/nation/nationnow/la-na-nn-marines-recruiting-humanitarian-20120309,0,4434384.story

One Response to Marines change recruiting pitch to include humanitarian missions

  • AMERICAN COMBAT VETERANS KILLED FOR FASCIST GOVERNMENT WAR PROPAGANDA LIES!

    ***THIS IS THE REAL TRUTH AND NEEDS TO BE HEARD! SEEN BY EVERYONE! NOT HIDDEN!!! So it is Re-posted! And will be re-posted at many different websites across the web!!!***

    *** CIA/ U.S. Pentagon / U.S. Military – Assassinated Murdered NFL PRO Football Player – Corporal Patrick Daniel “Pat” Tillman[Born: November 6, 1976 – Murdered: April 22, 2004]. To STOP him from coming Home and Exposing the Truth of the FAKE Afghan War on Terror and uncover to All the atrocities happening there to innocent Civilians! Assassinated Murdered Killed to cover up the Fact it was all a BIG FAT FED False-Flag War Propaganda LIE!

    The Assassinated Murdered (6 Six) Seal Team Six 6 members on Monday May 2, 2011 during the Fake (Wag-The-Dog) False-Flag Raid on the Osama Bin Laden Compound! ( Osama Bin Laden “Died” of Kidney Failure in December 2001 ) their Stealth Helicopter was Intentionally Blown Up by the CIA/ Pentagon! Killing all inside! Then on Saturday August 6th, 2011 (Twenty 20) Members of Seal Team Six were killed when their Troop Transport Helicopter was Intentionally Blown Up by the CIA/ Pentagon! All Assassinated Murdered Killed to cover up the Fact it was all a BIG FAT FED False-Flag War Propaganda LIE!

    Then there is the CIA/ Pentagon FED False-Flag Pvt. Jessica Lynches Assassinated Murdered (Four 4) Fire Team Members who witnessed her cower on March 23, 2003 as they fought died and bled to protect her skinny cowardly ass in a Fire Fight! She was captured by Iraq Troops… taken to a Iraqi Hospital… then Rescued on April 1, 2003 by U.S. Special Operations Forces, Those Assassinated to Cover Up the CIA/ Pentagon False-Flag Propaganda Operation: July 7, 2003 Josh Speer,, August 23, 2003 David M. Tapper,, October 3, 2003 Kyle Williams,, October 22, 2003 Sok Khak Ung! Assassinated Murdered Killed to cover up the Fact it was all a BIG FAT FED False-Flag War Propaganda LIE!

    All Assassinated Murdered SACRIFICED by YOUR Precious CIA/ PENTAGON OFFICERS CORPS!

    MURDERED INTENTIONALLY to cover up U.S. FASCIST Federal Government / U.S. Pentagon / CIA Propaganda LIES!

    HONOR is a WORD! The Zionist Fascist run Federal Gov, U.S. Pentagon and U.S. Military Branches have NO Understanding of!

    Just ask Murdered U.S. Army Corporal Pat Tillman’s Mother, Wife, Father and the other Family Members of those Murdered by their Own Gestapo Fascist Government to cover up Government Propaganda LIES!

    Phuck the NWO!

    ~NinaO

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